City of Rockford’s Christmas Tree Installation Day, Nov. 14

What: The Rockford Area Convention & Visitors Bureau and

local partners are preparing for the fifth annual Rockford Christmas Tree Harvest day on Tuesday, November 14 from 6:30 a.m. – 10:30 a.m. Media partners are invited to take photos and video footage of community partners cutting the tree down at 7568 McGregor Road, Rockford, then transporting and installing it at its new home at the southeast corner of West State Street and Wyman Street in downtown Rockford.


When: Tuesday, November 14, 2017
6:30 a.m. – Tree Care Enterprises Inc., Creative Erectors and Stenstrom crews will be on site and the tree harvest will begin
7:00 a.m. – R.L. Leek Industries, Inc. will arrive with a trailer to transport the tree
7:30 a.m. – 8:30 a.m. – Police escort will lead the tree transport crew to downtown Rockford
9:00 a.m. – 10:30 a.m. – Trimming and installation of the tree at the southeast corner of West State Street and Wyman Street

All times are approximate and are subject to change. Follow GoRockford on Facebook, Instagram, Twitter and Snapchat for posts of the installation process.

Why: Cutting down a tree for the holiday is a tradition for many and we want to make this a Rockford tradition to share with the community. Please join us in celebrating this event during the Merry & Bright holiday season in preparation for Stroll on State, presented by Illinois Bank & Trust, on November 25, 2017.

Who: The RACVB, Tree Care Enterprises Inc., R.L. Leek Industries, Inc., Creative Erectors, Stenstrom and the City of Rockford Police Department are providing services and equipment to have the tree ready to be decorated. Rockford’s Christmas Tree, sponsored by SwedishAmerican, a division of UW Health, was generously donated by the Peyton family, local Rockford residents. The community can volunteer to decorate for Stroll on State on November 17 and 18 by signing up at