ROCKFORD, IL August 24, 2017 – The River District Association (RDA) and its partners are pleased to announce the fourth, and final, “Shop the Blocks”, Friday, September 1, 3-8pm. Launched through Rockford Community Partners as a joint venture between the RDA, The Element Rockford, The City of Rockford, and downtown businesses, Shop the Blocks started as a way to encourage people to stay a while longer by enjoying sidewalk sales, alfresco dining, live music and parklets. Underutilized sidewalks around Chase Bank will also be activated with tented business partners.

“Our River District partners are offering incentives to keep people downtown,” said Leah Tuneberg, Executive Director. “Together we know that if customers have come downtown it should be our goal to offer them something that will encourage them to stay longer.”

A few select parking spaces will be turned into temporary interactive open-air “parklets”.  The basic parklet idea is simple: using a parking space to create a tiny park. The idea took root in San Francisco in 2005 and has extended to more than 1000 parklets in 160 cities in 35 countries. Parklets offer and encourage visitors a pace to kick back and relax, connect with old friends and new, and even do something unique like skateboarding in downtown Rockford and play a game of life sized chess.

 A sample list of participants/offerings includes:

317 Studio and Gallery – Artists at Work, Stop by the studio and watch several artists while they work! Feel free to ask questions and interact with the artists. Appetizers and beverages will be provided.  Time:   5-8 pm. Cost:  Free
510 Threads/Eurostyle – Massive Four Season Storewide Clearance Sale on Dresses, Sweaters, Jewelry and More! Shop the Block Exclusive Discounts on New Arrivals! Arch – Every week a new weekly special, so stop by to check out the deal of the week! Every first Friday this summer, from 3pm-6pm all product will be 10% off and $5 braids and buns hair styling.

Bath and Body Fusion – Try your hand at their outdoor hopscotch sale to win 10-50% off your purchase. Throw the rock and see where it lands. Hopscotch your way to it if you like.

Blue Line Sports Pub & Whiskey Bar – Alfresco dining

Deli Italia/Trinacria Lounge – Alfresco dining as well as the launch of our signature drink “Trinacria spritzer”

District Bar and Grill – Alfresco dining

Eurostyle – Massive Four Season Storewide Clearance Sale on Dresses, Sweaters, Jewelry and More! Shop the Block Exclusive Discounts on New Arrivals!

Ground Floor Skateboards – Board Buy Two Get One Free And Skateboarding in the Alley West of the Shop (3-8pm FREE)

Irish Rose Saloon – Alfresco dining

Jimmy Johns – Play to Win “Tail Gate Games” – Join the Jimmy Johns games on the side of the building for chances to win sample sandwiches, shirts, and more.

Lucette Salon and Spa – Boho Braid Tent: Sip on Aveda iced tea while we braid & henna you up! We have funky glitters, festival face paint & more to amp up your look & bring out your inner boho babe. It’s our LAST braid tentof the year so don’t miss it! Cost: ALL braids & henna $10 Time: 3-9pm

MinglewoodSidewalk Sale – Buy One, Get One 1/2 off on cool weather sweaters and jackets! 75% off summer tops, skirts and dresses. See incredible soap carving by Lincoln Bias!

Octane Interlounge – Alfresco dining.

Owly Oop Sports Pub – Enjoy free live music by Rockford favorite alt-country rock band Kelly Steward & The Restless Kind at Owly Oop Sports Pub inside UW Health Sports Factory. 7:30-9:30pm (FREE)

Rockford Art Deli – Parklet – a comfortable green space to relax & enjoy some fresh, downtown air.

Rockford Roasting Company – Alfresco dining/coffee in their parklet.

Rocktown Adventures – 50% off all summer lifestyle apparel

Salvaged by Sonya – Summer sidewalk sale, live music on the corner.

Woodfire Brick Oven Pizza – Alfresco dining in their parklet.

Yolo’s Sweets – Come relax in their parklet while watching a real puppet shows by Mr. Jim Crow and The Lion King kids; Stella and Dot jewelry show; food specials. $2 ice cream cones.

River District Association (RDA) is a private, 501(c)3 not-for-profit, membership-based organization and is supported through membership dues, donations, sponsorships, grants, and fundraisers. The mission is to establish nurturing meaningful relationships to gain influence and authority for the betterment of the River District community.

THE ELEMENT – building a community of the creative spirit in the heart of Rockford for artists, entrepreneurs and professionals to live, work and play.

Rockford Community Partners – Community Partners working together to create vibrant commercial corridors and thriving neighborhoods. “Working Together, Achieving Results”